Ver Cuevana 3. In May 1960, the FDA approved the sale of a pill that arguably would have a greater impact on American culture than any other drug in the nation's history. For women across the country, the contraceptive pill was liberating: it allowed them to pursue careers, fueled the feminist and pro-choice movements and encouraged more open attitudes towards sex. Among the key players in the development of the drug were two elderly female activists who demanded a contraceptive women could eat like aspirin and then paid for the scientific research; a devout Catholic gynecologist who believed a robust sex life made for a good marriage and argued tirelessly that the Pill was a natural form of birth control; and a brilliant biologist who bullied a pharmaceutical company into risking a possibly crippling boycott to develop this revolutionary contraceptive. In describing the obstacles they all hurdled, The Pill presents a compelling account of a society in transition.